This ride took place last weekend, and we were more than happy to sponsor 2 of the riders, Johanna Wallther and Josie Warden, who were riding on behalf of their employer MADE-BY. MADE-BY is an international NGO that works with fashion brands to support the development of environmental and social sustainable practices in their production. Throughout the years they have developed a strong relationship with the Environmental Justice Foundation (EJF), who since 2001, have worked worldwide in their projects to support and empower those worst affected by environmental abuse, from climate change refugee issues to pesticide pollution. So all in all, a good cause! An overview of the event can be seen here.
We provided the girls with some bare essentials to keep them going on their trip, and were pleased to hear that they arrived in Paris safely, albeit with a few aches and pains. They were part of a group of 111 riders, 15 of which were raising money for the EJF. Well done Johanna and Josie!