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Fitzrovia Bicycles is an independent bike shop located in the heart of the west end of London.


Latest Products

Sabbath Bloody Sabbath

We are pleased to announce we are now a stockist of Sabbath Titanium frames.

Operating out of Macclesfield oop north, Sabbath are still a relatively young company having been set up in 2006. But still, for such a young company they’ve already made a name for themselves; Cycletechreview.com said of the race-ready ‘Mondays Child’, “One of the best bikes we’ve tested, full stop”, while the utilitarian ‘September’ came 11th in Road.cc’s bike of the year contest.

On this basis, these are the first 2 frames we have in the shop. Pop in to take a look, but in the meantime feast your eyes on builds of these 2 below.


  1. Raleigh Militis Comp
  2. Genesis Equilibrium 853 Build
  3. Woodrup 953 ‘Do Everything’ Bike
  4. More Secondhand Frames In Stock.
  5. Interesting Brompton Wheel
  6. Cervelo R5ca Build
  7. Very Tasty Cervelo Build Coming Up
  8. Lovely Woodrup Tourer Build
  9. Fitzrovia Tees and Sweats finally here!

Latest News

Christmas opening hours

23rd 8am-7pm
24th 8am-4pm
25th CLOSED
26th CLOSED
27th CLOSED
28th 11am-5pm
29th 11am-5pm
30th 11am-5pm
31st 11am-3pm
1st CLOSED
2nd Open as normal 8am-7pm

MERRY CHRISTMAS!

  1. New tees and sweats finally on the way.
  2. C’mon, it’s for charity.
  3. Latest Custom Build
  4. Bike Radar Write-Up
  5. De Rosa R838 Veloce In Stock Now
  6. TI Raleigh Team Replica Finally In Stock
  7. Fresh Custom Build
  8. Jubilee Weekend
  9. The Flying Scotsman