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Fitzrovia Bicycles is an independent bike shop located in the heart of the west end of London.


Latest Products

Bombtrack Bicycle Co.

We’re proud to announce that we are now stocking new(ish) German brand, Bombtrack. They’ve got a small but really well thought out range of bikes, most built around a steel frame.

Three of their models arrived at the shop just a couple of days ago, and we’ve been super impressed with the quality and value of what we’ve seen so far. Test rides are highly recommended, as they really need to be ridden to show how nice they really are.

First up, is the Needle at £800; The Needle is a seriously tough track bike suitable for daily riding but with the performance to compete on the criterium race scene. Designed in partnership with Olaf Wit, the geometry is dialed in to perfection and the Reynolds 725 tubing ensures a rigid yet comfortable and light frame. The welded crmo forks are built for strength but the curved shape helps to soak up the bumps, giving you more control and the confidence to place the bike exactly where you want. Expecting this to be really quite popular.

Second, we’ve got the Arise at £600. The Arise is like a Swiss Army Knife, tough, dependable and versatile. At its heart is the heat-treated crmo frame, strong and light. The fork crown is invest casted with an internal sleeve design to keep the outside looking clean and smooth. Removable cable tabs and the horizontal dropouts that allow for mounting a derailleur ramp up this bikes versatility. The larger tire clearance and rack mounts mean this bike can be anything from a single speed commuter, CX racer, or even an off-road travel bike.

And lastly, is the commuter friendly Oxbridge at £550. The Oxbridge redefined the expression of a modern classic. The clean simple lines combined with details that run from front to back, make this bike a real head turner. What sets the Oxbridge apart is the quality in the construction, finish and the parts. So that your riding isn’t restricted to fair weather days, we’ve added mudguards that are slim, strong and of course coloured to match the bike to maintain those clean looks. We have the men’s version in stock, a women’s model is also available.

For more info, and to check out the rest of their range, head to their site here.

  1. Recent Builds
  2. A Couple More Builds
  3. Brother Kepler Build
  4. More New Builds.
  5. Sabbath Bloody Sabbath
  6. Raleigh Militis Comp
  7. Genesis Equilibrium 853 Build
  8. Woodrup 953 ‘Do Everything’ Bike
  9. More Secondhand Frames In Stock.

Latest News

OUR JANUARY SALE IS NOW ON!

jan sale copy

We’re clearing out a lot of 2014 bike stock, and so have reduced every bike in the shop. There’s high end road bikes from De Rosa, Van Nicholas, Genesis and more with 30-40% off, and even some full carbon Raleighs with a massive 50% off. Commuter bikes from Bobbin and Ridgeback have discounts of at least 20%. We don’t expect all these to hang around for too long, so pop in and grab a proper bargain.

  1. 20% OFF SERVICING IN JANUARY
  2. Christmas opening times
  3. BLACK FRIDAY SALE
  4. A Special Van Nicholas Build
  5. 1960s Harry Quinn Rebuild
  6. Christmas opening hours
  7. New tees and sweats finally on the way.
  8. C’mon, it’s for charity.
  9. Latest Custom Build