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Fitzrovia Bicycles is an independent bike shop located in the heart of the west end of London.


Latest Products

A Couple More Builds

Once again, we’ve had the pleasure of putting together some lovely builds over the last few months, and here are a couple of those.

Firstly we’ve got this swanky Van Nicholas Astraeus with a Shimano Ultegra 11 speed groupset, Mavic Ksyrium wheels and Pro finishing kit.




And then we have another Brother Swift, with a stealthy black build, including Miche cranks and the ever popular H+Son Archetype rims laced to Halo hubs. Nice.

  1. Brother Kepler Build
  2. More New Builds.
  3. Sabbath Bloody Sabbath
  4. Raleigh Militis Comp
  5. Genesis Equilibrium 853 Build
  6. Woodrup 953 ‘Do Everything’ Bike
  7. More Secondhand Frames In Stock.
  8. Interesting Brompton Wheel
  9. Cervelo R5ca Build

Latest News

BLACK FRIDAY SALE

Doing the whole Black Friday thing on, errr, Friday.
20% off all bikes, parts and accessories (does not include workshop labour), including a further 20% off already discounted items.
This is for one day only, we’ll be open as normal from 8am – 7pm.
See you Friday then, don’t forget to mention the Black Friday sale.

  1. A Special Van Nicholas Build
  2. 1960s Harry Quinn Rebuild
  3. Christmas opening hours
  4. New tees and sweats finally on the way.
  5. C’mon, it’s for charity.
  6. Latest Custom Build
  7. Bike Radar Write-Up
  8. De Rosa R838 Veloce In Stock Now
  9. TI Raleigh Team Replica Finally In Stock