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Fitzrovia Bicycles is an independent bike shop located in the heart of the west end of London.


Latest Products

Brother Kepler Build

We just had the pleasure of putting together this Brother Kepler, in the slightly more tame navy colour. This is to be used as a bit of a touring machine, so a multi position ‘butterfly’ bar was a good choice. Finished with a Shimano 105 group and V-brakes, the black bits look really great on this frame. More builds like this to come hopefully!

Brother Kepler

  1. More New Builds.
  2. Sabbath Bloody Sabbath
  3. Raleigh Militis Comp
  4. Genesis Equilibrium 853 Build
  5. Woodrup 953 ‘Do Everything’ Bike
  6. More Secondhand Frames In Stock.
  7. Interesting Brompton Wheel
  8. Cervelo R5ca Build
  9. Very Tasty Cervelo Build Coming Up

Latest News

1960s Harry Quinn Rebuild

We had the pleasure of rebuilding this lovely bike for a customer. Originally, the frame came to us in a fairly tatty state, at which point we had it ‘modernised’ to some extent; rear end spaced to 130mm, cable stops added to the top tube and chain stay, and cable stop bosses attached to the downtube to allow fitting of adjustable cable stops. The customer then had it painted in Liverpool, at the very same place it would’ve been painted back in the 60s. Lovely stuff.

The brief was to build it with modern parts, but retaining the classic look. So we went for a silver Campag Veloce groupset, Halo Retro wheels, Dia Compe centre pull calipers, Panaracer Pasela gumwall tyres, and Brooks bar tape and saddle. And we’d like to think it’s a job well done, it certainly looks the part and safe to say, the customer seemed suitably chuffed.

  1. Christmas opening hours
  2. New tees and sweats finally on the way.
  3. C’mon, it’s for charity.
  4. Latest Custom Build
  5. Bike Radar Write-Up
  6. De Rosa R838 Veloce In Stock Now
  7. TI Raleigh Team Replica Finally In Stock
  8. Fresh Custom Build
  9. Jubilee Weekend