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Fitzrovia Bicycles is an independent bike shop located in the heart of the west end of London.


Latest Products

Will’s Genesis 953, Nathan’s Dave Yates 725 & Ben’s Raleigh 531c

We’ve had a fair share of tasty builds recently, so here’s a few in detail.

Will’s Genesis Volare 953
Reynolds 953 stainless steel tubing
SRAM Red groupset
Mavic Cosmic Carbone wheels
Bontrager carbon bars and stem
Easton carbon seatpost
Prologo saddle






Nathan’s Dave Yates 725
Reynolds 725 tubing
Campagnolo Centaur 10 speed groupset
Campagnolo Shamal Ultra wheels
Nitto bars, stem and seatpost
Concor saddle







Ben’s Raleigh 531c
Reynolds 531c tubing
Campagnolo Veloce/Centaur 10 speed groupset
Campagnolo Centaur hubs laced to H+Son TB14 rims
NOS Cinelli Touch bars




  1. Roger’s Woodrup Team 75
  2. Bombtrack Bicycle Co.
  3. Recent Builds
  4. A Couple More Builds
  5. Brother Kepler Build
  6. More New Builds.
  7. Sabbath Bloody Sabbath
  8. Raleigh Militis Comp
  9. Genesis Equilibrium 853 Build

Latest News

Sale Road Bikes

Our sale is continuing, and will continue while stocks last. We’ve still got some pretty tasty bargains left though, here’s a few choice picks…

DE ROSA MERAK 55cm
Full carbon monocoque frameset, with Campag Athena 11 speed group and Fulcrum Racing 3 wheels.
£1,800 (from £3,000) 40% off
De Rosa Merak

GENESIS VOLARE 10 853 58cm
Reynolds 853 frame, tapered carbon fork, Shimano 105 group and Shimano wheels.
£1,225 (from £1,750) 30% off
GENESIS VOLARE 20 931 54cm
Reynolds 931 stainless steel frame, tapered carbon fork, Shimano Ultegra 11 speed group, RS61 wheels.
£1,800 (from £3,000) 40% off
Genesis Volares

RALEIGH REVENIO 3 54cm
Aluminium frame, carbon fork, 105 10 speed group.
£600 (from £1,000) 40% off
RALEIGH RX COMP 55cm
Aluminium frame, carbon fork, SRAM Apex group, SRP spyre disc brakes.
£720 (from £1,200) 40% off
Raleigh

  1. Swipii Loyalty Cards
  2. OUR JANUARY SALE IS NOW ON!
  3. 20% OFF SERVICING IN JANUARY
  4. Christmas opening times
  5. BLACK FRIDAY SALE
  6. A Special Van Nicholas Build
  7. 1960s Harry Quinn Rebuild
  8. Christmas opening hours
  9. New tees and sweats finally on the way.